Chinedu Chimaobi Delight

Social Media Manager & Content Strategist

Content systems · Audience research · Content quality

chimaobidelight8@gmail.com+234 815 893 9128NigeriaLinkedIn: chimaobi-delight-01499a385Portfolio: delightportfolio.lovable.app

Profile

Social media and content professional focused on business-coach authority, audience research and cross-platform execution. Task experience includes content planning, caption copywriting, educational content, testimonials and performance tracking. Connects audience pain points, brand positioning and calls to action to support engagement and inbound conversations.

Selected Work / Key Projects

Business Coach Authority Content System

Independent strategic portfolio project · not paid-client work

Objective: Translate a business coach’s expertise into a consistent, audience-led content system. Challenge: Deep expertise without a structured publishing system or clear path to an inbound conversation.

Deliverables: 8 deliverable types: content pillars, calendar, carousel concepts, thought-leadership posts, storytelling concepts, short-form video ideas, CTA strategy and repurposing system.

Results: Designed a 5-part content mix: 40% education, 20% authority, 15% storytelling, 15% social proof and 10% offer/CTA. Strategic output; no client performance results claimed.

Kinnexor — Cross-platform Content

Home improvement / lead generation · Facebook, Instagram, LinkedIn

Objective: Support brand visibility and enquiry-oriented messaging across 3 platforms. Challenge: Align positioning, educational content and social proof in a consistent publishing plan.

Deliverables: Positioning, content pillars, a 30-day content calendar, educational posts, testimonials, carousels, short-form content, story sequences and performance tracking.

Results: 28-day report: 724 total Facebook views (+552%); 19 content interactions (+100%); 2 new follows; 1 messaging contact. Percentage changes are reported as documented; comparison-period totals were not supplied.

Experience

Social Media Manager / Content Consultant | Kinnexor

  • Developed positioning and content pillars for a home improvement brand, connecting educational and brand-awareness content with lead-generation goals.
  • Built a 30-day content calendar across Facebook, Instagram and LinkedIn to organise cross-platform publishing and maintain consistent brand messaging.
  • Created testimonials, carousels, short-form content and story sequences to communicate brand value and strengthen social proof.
  • Tracked views, interactions, follows and messaging contacts over 28 days to evaluate content performance and audience response.

Education & Certifications

  • Social Media Marketing II Certified — HubSpot AcademyValid May 2026–June 2028 · Credential: a77d64842a3f460cbcf913a50bd9f7d1
  • Introduction to Artificial Intelligence Context Engineering — La Plage Meta VerseDecember 2025 · Credential: LPMV/BASIC/AICE/0418
  • Canva Essentials — Canva Design SchoolApril 2026 · Credential ID: 79ba38

Skills

Strategy & research: Social Media Strategy · Content Systems · Audience Research · Audience Intent Analysis · Brand Positioning · Lead Generation

Content & evaluation: Content Planning · Caption Copywriting · Cross-platform Content · Content Repurposing · Social Proof · Content Performance Evaluation · Social Media Analytics

Tools & platforms: Canva · Meta Business Suite · Platform Native Analytics · Instagram · Facebook · LinkedIn · Google Analytics / Search Console